And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

The long-running "bags fly free" perk Southwest Airlines was known for is no more. Starting Wednesday, May 28, you'll be ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

Southwest has ended its nearly 50-year "Bags Fly Free" policy, joining other U.S. airlines in profiting from record checked ...

Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.

Southwest reveals the fee for checking a bag — exchanging part of its soul for profit — that took effect this week.