And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Until now, it was the only major U.S. airline that allowed passengers to check two bags at no extra cost. On May 28, most ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

Proposed legislation would cap interchange fees on airline rewards credit cards, potentially undermining the big business of ...

Southwest CEO Bob Jordan said changes like scrapping its signature policies of unassigned seating and "Two bags fly free" ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

After today, customers can expect baggage fees when flying with Southwest Airlines as the airline moves to officially ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...