While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony is taking a step back from the TV market.

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

Sony Corporation and TCL Electronics Holdings have agreed to deepen cooperation in the home entertainment market, announcing ...

Sony has shocked the industry by announcing a deal with TCL for its TV arm – but should Alpha users be worried?

Sony is stepping back from direct control of its iconic Bravia TV business. The Japanese electronics giant has announced a ...

Sony Corporation and TCL Technology have signed a memorandum of understanding to form a joint venture that will take over Sony's home entertainment business, including TV and audio product R&D, ...

Sony has announced a strategic restructuring of its television business, under which it will sell a majority stake in its Bravia TV operations to Chinese electronics company TCL. As part of the ...

Sony and TCL have announced a new joint venture to leverage both companies' expertise in TVs, which could lead to cheaper ...

Japan’s Sony Corp announced on Tuesday that it had reached an initial agreement with China’s home appliance heavyweight TCL Electronics Holdings Ltd for the establishment of a joint venture to take ...

Sony Corporation said Tuesday it will spin off its home entertainment business into a joint venture with major Chinese ...