One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

relatable content that feels personal and trustworthy. For beauty brands, social media has become a platform for community building and brand advocacy. Natasha Tuli, Co-founder & CEO of Soulflower ...

Kelly Ripa and celebrity plastic surgeon Dr. David Rosenberg got candid about how social media can affect beauty standards. Ripa, 54, and Rosenberg discussed the serious effects that social media ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...