Study finds social media can isolate despite shared democratic goals
Since its inception, social media has been touted by some as a way to bring people together, even to collaborate and advance ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
Democrats eye Republicans’ success with social media to transform messaging
While Democrats have long commanded legacy media attention, Republicans have made up ground with content creation to ...
Poem wins social pitch for McCain masterbrand
McCain Australia and New Zealand has appointed earned creative agency Poem as its social media agency partner for its ...
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
Poem Appointed Social Media Agency For McCain Australia & New Zealand
Poem has announced its appointment as the social media agency for McCain’s Masterbrand portfolio in Australia and New Zealand ...
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Experience Commerce wins social and media mandate for Parle Candy Culture
Experience Commerce has been chosen as Parle Candy Culture's official digital partner, handling social media marketing and ...
Democrats search for message discipline in face of GOP ‘ridicule’
Democrats are searching for the most effective messaging strategy, as some members think they need to rein in theatrics while ...
How Companies Should Shift Their Social Media Marketing Strategy
Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.
Inside the White House’s new media strategy to promote Trump as ‘KING’
The Trump administration has transformed its traditional press shop into a rapid-response influencer operation, and “they’re ...