Any sales manager who’s been around the block will remember the old American Airlines commercial set in a boardroom meeting, where a manager tells his team that the business is struggling and it’s ...
To succeed in key account management, sales staff need to change their role and their objective. Instead of pursuing short-term profit, they must concentrate on managing customer relationships and ...
An account manager in a technology company is an important member of the sales and marketing team. Unlike sales representatives, whose primary role is to sell to customers, account managers are ...
Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Ebony Howard is a certified public accountant and a QuickBooks ProAdvisor tax expert. She ...
At one declining business with which I worked, a sales manager reasonably saw his job as "managing the decline." After all, the market was declining, so his sales should correlate. And sales did ...
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