The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Podscribe has expanded its ad verification platform to include AM/FM radio, adding automated airchecks and unified reporting.

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...

A new specialist radio advertising company to help ad agencies take full advantage of the growing medium has been launched. Radiowriter.com is the brainchild of copywriter Julian Williams and aims to ...

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

Writing a good radio ad is thought to be difficult... but not by those that can do it. Yet for some advertisers it is still breaching the comfort zone to explore beyond the pile ‘em high, sell ‘em low ...