The app's efficiency push shows it's following in the footsteps of its Big Tech peers, and its sellers aren't happy.

TikTok Shop sellers are buying more ads to get attention, as the e-commerce platform shifts from free views to a pay-for-play ...

WEST PALM BEACH, FL - President Donald Trump said he would extend the deadline for China-based ByteDance to divest the U.S. assets of TikTok, the short video app used by 170 million Americans ...