This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

In the future, users will see more advertising in Apple's software store. Apparently, it will also be more visually ...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Search has evolved into a complex, multi-dimensional ecosystem where “being visible” means far more than simply holding the top spot. In 2026, with AI ...

We often obsess over keyword density and meta descriptions, treating SEO like a math problem to be solved. But the most ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

OpenAI recently rolled out ads to ChatGPT in the United States if you use $8 Go subscription or a free account, but Google ...

Google’s announcement marks the first major advertising experiment within AI search, as tech companies race to monetize their ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.