How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

Google expands campaign total budgets, tests Direct Offers in AI Mode, and updates Shopping promotion policies, reshaping how ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

In the latest close session, Pilgrim's Pride (PPC) was down 5.42% at $37.55. The stock trailed the S&P 500, which registered a daily gain of 0.62%. Elsewhere, the Dow saw an upswing of 0.99%, while ...

The U.S. Department of War has failed its department-wide financial audit for the eighth consecutive year, underscoring long-standing challenges in tracking how the nation’s largest federal budget is ...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

If your Shopify dashboard looks healthy but your bank balance doesn’t, you’re not crazy. You’re just staring at the wrong ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Yarilet Perez is an experienced ...