In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

As significant as he was on the pitch, Ronadinho’s influence off the pitch was undeniable, expressing his playful style of football and subsequently inspiring a generation of players who followed.

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries Nike has established ...

Adeel Shams, the owner of popular online sneaker resale business Coolkicks, was arrested in Santa Monica last week for ...

LeBron James reveals his latest decision on Tuesday and most people were not amused to learn it was nothing more than a ...

Cole Palmer went undercover to take a look at his new Nike poster in central London. A video recorded by a fan shows the Chelsea and England star in a balaclava and hoodie as he attempted to remain ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

James signed his first shoe contract — seven years, $87 million with Nike — in 2003. He’s been rich ever since and famous ...

When news first broke about the LAPD raid involving CoolKicks founder Adeel Shams, early reports suggested he was arrested for selling counterfeit sneakers. Those initial details came from circulating ...