Musician Sophia James unknowingly launched a viral TikTok trend called 'Group 7.' Here's what it means to social media users.

Our design experts share exactly how to navigate this dilemma, along with the trends they suggest avoiding now—even if ...

One TikTok for my best friend’s birthday was all it took. By morning, we were viral. By night, we were overwhelmed. What started as a joke turned into a whirlwind of fame, strangers, and consequences ...

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A panel of SmartFlyer Australia luxury travel advisors shared insight at the 2025 conference on topics such as trends, texts, ...

BookTok is a word that can elicit surprising emotion. There are groups of people who hear the word and roll their eyes while others will be eager to start a conversation. No matter what camp you fall ...

TikTok users have been posting videos about several health trends including fresh-pressed juicing and taking multivitamins.

The latest "group 7" trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

A brand-new social media trend seems to have taken hold on TikTok called the “group 7” trend. People on the video-sharing ...

October 2025 brings exciting TikTok trends to the USA. Users are embracing the Group 7 challenge, spooky Halloween jump ...

First coined in 2023 by a TikTok user named Alyssa, the “bird theory” or “bird test” is meant to help people determine if ...

Gen Z demands transparency, speed, and purpose from companies. Learn how this generation's outlook as consumers and employees ...