NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...

The U.S. Ski team at Beaver Creek is expected to be led by 2022 Beijing Olympic super-G silver medalist Ryan Cochran-Siegle ...

Major League Baseball is returning to NBC. MLB and NBC Sports on Wednesday announced a new, three-year media rights agreement beginning in the 2026 season that will bring exclusive games to NBC, ...

NBC Sports is strapping in for winter sports coverage spanning events both before and after the Milan Cortina Winter Olympic ...

Ravens-Packers Marks 4th Exclusive NFL Game on Peacock, Including AFC Wild Card Game in January 2024 -- the Most-Streamed NFL ...

NBC's live airing alone topped 25 million viewers. By Kimberly Nordyke Managing Editor, Digital A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on ...

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NBC and Major League Baseball officially announced their three-year media rights deal Tuesday, bringing baseball back to the network for the first time in over two decades with a comprehensive package ...

Thanksgiving week is all about second helpings on NBC and Peacock, where doubleheader NBA on NBC action is lining up on both Monday and Tuesday to pregame your holiday feast. Monday, November 24: ...

Major League Baseball and NBC Sports announced a three-year media rights agreement that will return the league to NBC and Peacock in 2026. The deal will give NBC the exclusive rights to "Sunday Night ...