Starting Christmas Day, NBA App users will be able to play free daily interactive basketball games through the new NBA Play hub. Evan Orris, for NBA.com Introducing NBA Play, the exciting new hub for ...

The NBA is taking NBA TV into its own hands. The league on Monday rolled out a slate of live games and basketball programming that will power its reimagined NBA streaming app, as well as its cable ...

In addition to the NBA App, NBA.com and team apps and websites, Tap to Watch will provide access to game telecasts through national and local media partners and via other NBA partners such as Google, ...

The NBA is talking with sponsors about inserting game links in the partners’ digital assets to give fans more entry points and reminders about game broadcasts, a source familiar with the initiative ...

The NBA is launching a new “Tap to Watch” feature through the NBA App and team and league websites as well as external partner platforms to help fans online locate and watch live games more easily ...

Get ready for NBA All-Star Weekend. See when and where to watch Celebrity Game, Rising Stars, Slam Dunk, 3-point contest, and ...