As for why Disney would go this route, well, they're openly banking on Baby Yoda still being a merchandising golden goose and not expired goods that Season 3 of The Mandalorian left rotting in the sun ...

The first half of the Super Bowl just ended, and people are already declaring a victory — not in the game, but in the running for best commercial. Lay’s, the iconic brand known for its tasty potato ...

The ad coincided with Lay's offering 100,000 people a free bag of chips via a QR code during the commercial. The chips are expected to be delivered to the lucky winners within 72 hours; if they don't ...

A Cincinnati-born chip company is going viral for a new Super Bowl commercial featuring Grammy-winning pop star Sabrina ...

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike ...

Vaishnaw said that the pilot production has already begun at several approved semiconductor facilities, and commercial production will follow soon Micron’s India semiconductor facility is an ATMP unit ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to drive sales and build brand equity.

Microsoft said its new Maia 200 artificial intelligence chip offers 30% higher performance than alternatives for the same price. The company has started to make them available in U.S. data centers. An ...

Memory chips are a key component of artificial intelligence data centers. The boom in AI data center construction has caused a shortage of semiconductors, which are also crucial for electronics like ...

Microsoft Corp. is rolling out its second-generation artificial intelligence chip, the centerpiece of the company’s push to power its services more efficiently and provide an alternative to Nvidia ...

Apple’s first M5 products launched just three months ago, but a new report says we could see the M6 chip debut surprisingly soon. Yesterday in his Power On newsletter, Mark Gurman offered an overview ...

Micron Technology will invest around $24 billion in Singapore over the next decade. It’s another major investment as it looks to take advantage of the surge in demand for memory chips, but the company ...