You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to ...

A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...