Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Travis Kelce’s fiancé, global pop megastar Taylor Swift, will not perform in the Super Bowl 61 halftime show, a new report ...

Taylor Swift is releasing a house remix of “Opalite” — and the world can thank Travis Kelce for that. In an Instagram story, the pop superstar wrote, “Confirmed, Travis is my in-house house guy.” ...

Taylor Swift congratulates Olympic gold medalist Breezy Johnson after her viral finish-line proposal sparks online debate over timing.

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared ...

A Taylor Swift company opposes the use of a trademark by Cathay Home because a cursive font too closely resembles her signature.

After Olympic skier Breezy Johnson got engaged in a swoon-worthy moment at the Winter Games, the pop superstar couldn’t ...

Taylor Swift playfully referenced her own lyrics while congratulating Olympic skier Breezy Johnson on her engagement. Moments ...

It's no secret Taylor Swift tries to love love, both IRL with fiancé Travis Kelce and in her music videos, where she's worked ...

The video features cameos from Jodie Turner-Smith, who plays an aerobics instructor; Greta Lee, who plays a singer; Lewis ...

The Songwriters Hall of Fame inducted Taylor Swift into its exclusive club, the group said Wednesday, making the world-famous pop star one of its youngest honorees at 36. The Class of 2026 also ...