Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

Travis Kelce’s fiancé, global pop megastar Taylor Swift, will not perform in the Super Bowl 61 halftime show, a new report claims.

Taylor Swift is releasing a house remix of “Opalite” — and the world can thank Travis Kelce for that. In an Instagram story, the pop superstar wrote, “Confirmed, Travis is my in-house house guy.” ...

Fans are gushing after Taylor Swift leaves a sincere comment under Olympian Breezy Johnson's engagement post on Instagram. Read more at SheFinds.com.

Taylor Swift congratulates Olympic gold medalist Breezy Johnson after her viral finish-line proposal sparks online debate over timing.

After Taylor Swift released her music video for "Opalite," starring Domhnall Gleeson as her love interest, the singer shared ...

A Taylor Swift company opposes the use of a trademark by Cathay Home because a cursive font too closely resembles her signature.

After Olympic skier Breezy Johnson got engaged in a swoon-worthy moment at the Winter Games, the pop superstar couldn’t ...

Taylor Swift playfully referenced her own lyrics while congratulating Olympic skier Breezy Johnson on her engagement. Moments ...