From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...

Users claim in a class action that LinkedIn's Insight Tag, a tracking pixel the job networking site provides to advertisers, ...

LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue ...

The updates aim to help small businesses streamline ad setup, creative production, and optimisation, making it easier to ...

LinkedIn's potential lies not only in the number of users, but also in the advertising reach it achieves in certain key ...

LinkedIn will use user data to train AI and improve ads, but private messages, thankfully, won’t be accessed by the company.

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

Pradeep Dwivedi, Group CEO of Eros Media World Group, has been elected to serve a three-year term, from 2025 to 2028 ...

We've posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing platform Izea are back to explain ad targeting on everyone's favorite B2B social ...

Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong, and ...

The EV maker has purchased ads urging shareholders to vote for the proposed compensation plan on a host of social media ...