Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first ...
CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable ...
It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...
The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read ...
The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...
The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...
Over 4,000 exhibitors flocked to Las Vegas, Nevada this week to showcase their wares at CES 2026. The Engadget team, as usual ...
At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...
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After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.