LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO fans disappointed by the price and choices of the February sets have a lot more to look forward to this year.

While they look similar to standard Lego blocks, the new Smart Legos have light and sound sensors, accelerometers, a mini ...

CES 2026 showcased tech at its most unconventional, from AI-powered household robots to colour-changing nails, smart toy ...

Progress doesn't have to mean complete reinvention.

There was a time when LEGO meant building a little car, smashing it into a wall, and calling it a day.Then we grew up.And ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

The 94-year-old company is now making its bricks smarter, according to a company press release. This new way of playing well ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...