Kroger told Cincinnati.com that their current strategy is to decrease costs for customers but would not share how often they use the tech to change displayed pricing. “Kroger’s business ...

“Everything we do is designed to support this strategy ... To be clear, Kroger does not and has never engaged in ‘surge pricing.’ Any test of electronic shelf tags is designed to lower ...

Since its introduction in 2018, Kroger’s dynamic pricing strategy has expanded to 500 of its nearly 3,000 stores. This includes a partnership with Microsoft to develop the Enhanced Display for Grocery ...

Consumers say Kroger has a price tag problem, resulting in overcharges for many grocery items. We sent shoppers to stores to ...

Kroger has traditionally maintained higher prices than Walmart, resulting in a price premium over its competitor. However, a recent shift in pricing strategies could signal a change in the ...

Kroger Co. hiked prices on milk and eggs more ... “No, we would not” change our pricing strategy, he said. If we raised prices, “we would lose customers. There’s no doubt in my mind ...

"ESLs or digital price tags may result in Kroger ... Everything we do is designed to support this strategy, and customers are shopping more with Kroger now than ever because we are fighting ...