Millions of Kroger shoppers swipe or enter their loyalty card at the checkout every day, allowing the retailer to tabulate their buying habits and pitch discounts tailored from their shopping profile.

For years, Kroger has made a concerted effort to drive people to its loyalty program and more than 95 percent of customer transactions are tied to a Kroger loyalty card.

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

Almost everything in the private file that the Kroger grocery store ... are tied to a Kroger loyalty card. The grocery chain also has an in-house data unit—called 84.51°, which refers to ...

84.51° utilizes first-party retail data from over 62 million US households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey. As the core in-house data ...

Kroger uses shopper data — from online purchases, app usage, loyalty cards and credit card transactions — to glean valuable information about each customer’s location and shopping habits.

Thanks to a state law, some consumers can find out what info companies collect and share about them. In Kroger’s case, the answers could have a direct impact on your pocketbook. By Derek Kravitz ...