The billionaire’s rocket is ready for its first launch. It could give satellite operators and the DoD a long-desired option to SpaceX—at a cheaper price, Forbes reveals.

Jeff Bezos ‘s Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk ‘s SpaceX.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.