Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Qigong, a type of mind-body exercise, has been adopted by some patients with cancer to improve their QoL. However, various lengthy questionnaires were used to assess Qigong’s effects which made data ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Brand Authenticity, Generation Z, Consumer Loyalty, Digital Engagement, Structural Equation Modeling, Emerging Markets, Ghana Ofosu-Boateng, I. and Jose, L.M. (2025) Exploring the Impact of Brand ...

Researchers have proposed that contextual factors in organizations can influence employee creativity and that this effect may vary as a function of employee personality. To extend the literature, this ...

Researchers at The University of Queensland have developed a test that could change our understanding of cholesterol and its ...

When it comes to choosing a good pair of headphones, what happens when you take features, design, and brand awareness out of ...

Yesterday we outlined six ways to identify your core values to improve your decision-making. Now it’s time to test them. Once you’ve identified a few themes from your answers, label each one with a ...

When evidence is collected at a Hennepin County crime scene, it ends up in a laboratory in downtown Minneapolis, where in ...

Despite recent advances in screening and diagnosis, tuberculosis remains the deadliest infectious disease. An estimated 10·8 ...

The Feynman study technique is so popular for learning and retaining information that it’s recommended to college students ...