Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Security researchers Bitdefender discovered a major malvertising campaign on Meta’s network after threat actors managed to ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually ...

India, known for delivering unmatched results, innovation, and trust for over a decade. Starting his journey in performance marketing, he ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

The 71-year-old CEO noted that the controversial campaign led to an increase in sales, attracting nearly a million new customers between July and September. The two products named after the actress -- ...

With Windows 10 support ending in October 2025, Google is promoting Chromebooks as a safer alternative, but many users may ...

And while some parts of the federal government are shut down as the result of Congress’ failure to pass a spending measure last week, the ICE ads reflect that the push for mass deportations, the Trump ...