A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

As businesses navigate the critical transition from startup to growth, their go-to-market (GTM) strategy can become increasingly complex. Some of the most forward-thinking companies only have a small ...

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the ...

AI has the power to completely transform how companies go to market, but in order to unlock AI’s full potential, companies must first set clear objectives, break down data silos and empower teams to ...

Many companies adopt artificial intelligence tools only to find the traditional go-to-market (GTM) model collapsing. Sales and marketing leaders are overwhelmed by fragmented tools, processes, and ...

Cloudflare's (NYSE:NET) innovative and expanding portfolio is driving revenue growth above 25%, as demonstrated by its second quarter financial results. Analysts believe the company has all the tools ...

Snowflake's (NYSE:SNOW) go-to-market strategy has driven up its dealmaking with enterprises as its cloud-based data platform supports the rise of artificial intelligence use cases, according to ...