The brand refresh, which includes an updated pizza box design and a new look for store employees, is the first update to Domino's look in 13 years.
Domino's is updating its logo with bolder colors and font – extra 'm's in its name – plus a new jingle created with music star Shaboozey.
Domino's Pizza Inc. modernizes its 64-year-old brand with new colors, graphics and jingle while avoiding the rebranding pitfalls that hurt competitors like Cracker Barrel.