WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Coupled with the HBO Max reversion that occurred just last month, the redivision of WBD might be yet another obvious ...

We’re not quite there yet, but it sure feels imminent.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of ...

Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its ...

HBO's series adaptation of 'Harry Potter' has unveiled its new casting for several characters, including Draco Malfoy and ...