Zaslav will lead as CEO a new so-called “Streaming & Studios” company made up of WB Television, WB Motion Picture Group, DC ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The re-rebranding of Max as HBO Max emerged as the Big Story from this week’s Upfronts. The reverse name change -- announced at the Warner Bros. Discovery Upfront Wednesday morning -- stood out ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

WASHINGTON — After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major ...

The media conglomerate will divvy up its assets in movies, TV, gaming and other areas into two companies: Streaming & Studios ...