New Delhi: Global spending on linear television advertising has dropped to $143.9 billion in 2025, representing just 12.4% of total ad expenditure, according to WARC’s latest Global Ad Trends: The ...
Advertisers are spending less on linear TV and more on connected TV as audience viewing behaviour shifts towards streamers and on demand programming. Shrinking audiences and rising CPMs are leading ...
A decade-long slide in high school students’ performance in reading and math persisted during the COVID-19 pandemic, with ...
Harvard economist Roland Fryer discovered something remarkable while studying the Harlem Children's Zone. They had eliminated the racial achievement gap in math and cut it by a third in reading. But ...
Global linear TV advertising will continue its downward trend -- sinking 11.3% to $139.1 billion in 2026 from $143.9 billion this year, according to the World Advertising Research Center (WARC). The ...
Eighth-grade students also lost significant ground in science skills, according to the results from the National Assessment of Education Progress.
The purpose of this paper is to examine the properties of various tests of linear and logarithmic (or log-linear) regression models. The test procedures may be categorized as follows: (i) tests that ...
Add articles to your saved list and come back to them any time. Police are currently searching for two children missing from residential care, the state government has revealed, as its child safety ...
The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...
The European consortium ASAP4EU will unveil a demonstration of non-linear ads on FAST (Free Ad-Supported Streaming TV) channels, leveraging the IAB SIMID standard, at IBC this year. The live demo is ...
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