Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is sticking it to SEOs, once again. What are we going to do?

Without a doubt, one of the most (if not the most) crucial search engine optimization (SEO) activities is keyword research—specifically finding the right keywords. But keyword research can take a lot ...

Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has ...

I used to rely on a paper planner for as long as I can remember. The system created a loop between intention and action. It ...

Accumulated, total traffic can be significant! Although each long-tail keyword may only bring a few searches a day or even ...

The Google Voice service gives you a free phone number to use for phone calls, text messages, and voicemail on your mobile phone and your computer. Lance is an experienced writer who tries to unravel ...

Search Engine Land » Guides » MOFU keywords: Your secret shortcut for converting prospects into purchases Share Yes, there is someone at the heart of every marketing department that is determined to ...