Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. GA4 introduces AI-generated insights for faster decision-making. New ...