What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

There are tons of examples of content syndication in the broader media industry: Sony Entertainment has syndicated shows like ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

By adopting a mindset centered on collaboration, speed, and specific campaigns, B2B teams can drive meaningful growth ...

Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.

AI is ubiquitous now—from interpreting medical results to driving cars, not to mention answering every question under the sun ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...