Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be Positionless with unprecedented Creative Power to scale CRM Marketing ...

Copy these brands’ tactics that keep customers coming back for more.

Mobile email design demands precision, strategy, and a deep understanding of device constraints. This article compiles 16 ...

In a December 2008 Datran Media survey of 3,000 marketing executives from Fortune 1000 companies, 80.4% of respondents identified email as the strongest-performing advertising channel for their brands ...

Agentic AI isn't a chatbot or a smarter automation tool; it's the foundation for a new way of working.

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

A military recruiter in Minnesota, pointing to fears over the ongoing ICE operations in Minneapolis, promoted joining the ...