The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be Positionless with unprecedented Creative Power to scale CRM Marketing ...

Copy these brands’ tactics that keep customers coming back for more.

Agentic AI isn't a chatbot or a smarter automation tool; it's the foundation for a new way of working.

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Ads today are seldom genuine. It’s all about presentation and attraction, not an essence of honesty. In fact, it is dangerously dishonest. Many companies are selling false narratives and false ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

A military recruiter in Minnesota, pointing to fears over the ongoing ICE operations in Minneapolis, promoted joining the ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

# While some favouritism might seem harmless, it can erode trust, lower morale and even impact performance if left unchecked. It is not always about bias. It is often subtle, and may seem small in the ...

AI is ubiquitous now—from interpreting medical results to driving cars, not to mention answering every question under the sun ...