Coach Prime then partnered with rival sportswear company Under Armour in 2009 to release custom shirts, shoes and cleats. However, due to his complicated endorsement history, Sanders’ daughter, ...

Mitchell & Ness, along with Nike and a couple other brands, would likely be on most sports gear afficionados’ Mt. Rushmore of ...

Roman Reigns wore Deion Sanders' signature Diamond Turf shoes on Monday Night Raw, and the Hall of Famer took notice.

Which sneaker did 'The OTC' Roman Reigns wear during his WWE return on 07/14 episode of Monday Night RAW? Read here to find ...

Deion Sanders is one of the greatest signature athletes in the modern era. But is Shedeur Sanders prepping to take the throne ...

While her brothers Shedeur and Shilo Sanders are focused on football, Shelomi Sanders is carving her own path in sports and ...

Away from Boulder and out of the public eye for much of the offseason, Coach Prime was as charismatic as ever at Big 12 Media ...

Over the years, the NBA All-Star Game has been the stage for some of the most talked-about sneakers in basketball. New releases, unexpected colorways, and rare retros all get a moment in the spotlight ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

On Thursday, Shelomi shared a photo of a pair of white Nike sneakers with black accents. She tagged Deion Sanders' Instagram account on the story. Nike has partnered with Sanders spanning decades ...

Deion Sanders Jr.'s Nike Sneakers: Fresh Vibes, Old Roots Deion Sanders Jr., also known as Bucky, may not have followed in his father's footsteps onto the football field, but he's certainly making ...

Deion Sanders continues to leave his mark both on and off the field. The latest re-release of his signature Nike Air Diamond Turf 1, in a “Ravens” colorway, sold out within minutes of its ...