Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Zendesk’s CX Trends 2026 shows how contextual intelligence is reshaping customer experience in India, where transparency, ...

Nordic electronics retailer Elkjøp is revolutionizing its digital customer journey by leveraging Artificial Intelligence (AI)-powered experience analytics from Contentsquare, enabling the company to ...

In today's competitive landscape, customer experience (CX) stands as the key differentiator for businesses globally. The stakes are undeniably high, with a staggering $3.8 trillion in sales at risk ...

Singapore Airlines has entered a three-year agreement with Qualtrics, an experience management company, to advance its customer experience analytics. The collaboration aims to enhance the airline's ...

As customer expectations evolve, leveraging data and technology is essential for creating seamless, personalized experiences. By using tools like predictive analytics, AI-driven insights and customer ...

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something you buy regularly to getting an email about a “stock-up” sale ...

Lycamobile, the world's largest international mobile virtual network operator serving over 16 million customers across 23 countries, is undergoing a profound technological transformation. Since its ...

Retail has always had its share of mystique. From the art of visual merchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut ...

Digital innovation in 2025 delivers quick ROI through focused 4–6 week pilots. Assign a single owner and KPI, instrument data analytics from day one, and scale what works. Prioritize customer ...