Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective customer engagement. On today’s episode of CBT Now, David Kain, president of Kain ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. y yinka ...

As the economic tides shift in the wake of the Zero Interest Rate Policy (ZIRP) era, customer experience (CX) leaders are rethinking their priorities. The age of cheap capital and aggressive customer ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses ...

Crown Affair is a new startup that could be described as Casper for hair — or Warby Parker for hair or Quip for hair. The rise of companies that sell directly to customers has promised a better ...

CEO Steve Michaels highlighted that PROG Holdings delivered results at the high end of its guidance for Q4 2024, driven by 9.1% GMV growth in Progressive Leasing, despite challenges in the retail ...