How did Central Michigan University’s logo end up in the Smithsonian? It’s a chapter of one alumnus’ story that starts in Mount Pleasant and ends in Washington D.C.

On the surface, the full lockup of NBC’s logo reads as a snowflake, a graphical look that is achieved with two separate mirror-image elements that include a variety of curves and shapes to provide a ...

Most outdoor brand logos are bland as a soggy sandwich left out in the rain. But not Patagonia's. Their logo is like a breath of fresh mountain air in a world of corporate stuffiness. I remember the ...

If there's one thing that can instantly grab our attention and make a lasting impression, it's a well-crafted logo. Whether the sleek curves of Nike's iconic swoosh or the bold simplicity of Adidas' ...