The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

SUNY Cortland will add to its strong reputation in athletic training by offering a master’s degree in the discipline starting this summer. The M.S. in athletic training represents a plan for the ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

The most valuable franchises in North America's major pro sports leagues are well-documented. But, as private equity firms aim to enter college sports, what would valuations of the top athletic ...

Embracing artificial intelligence can help student-athletes stay on top of their busy lives and optimize their performance on the field. College athletics have always been big business, but the influx ...

Mount Nittany Health has announced its collaboration with Bellefonte, Bald Eagle, Penns Valley and State College school ...

As a teenager, Sam Betz used to walk the halls of Danville Area High School into its athletic training room as a curious ...