Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...

In 2025, generative AI was no longer a nice-to-have for brands; it became an essential tool in their business and marketing ...

Coca-Cola's Sicilian bottling partner just unveiled a major step forward in beverage packaging, according to Packaging ...

Fomento Economico Mexicano (NYSE:FMX) strengthens its consumer sector presence through beverage production, marketing, and ...

Despite some hiccups in 2025, Hollywood's AI adoption will continue to grow in 2026, even as the prospect of legal battles ...

Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

Coca-Cola is quietly unwinding a chunk of its U.S. manufacturing footprint, closing a major plant worth tens of millions of ...

Viewers blasted McDonald's satirical commercial as offensive, with critics questioning why anyone would 'ditch your family ...

McDonald's Netherlands has taken down a Christmas advert made with Artificial Intelligence (AI) following online backlash.

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

PepsiCo will cut hundreds of products after Elliott Investment Management pushes for cost reductions. The company will reduce SKUs by 20% to boost value.