How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...
Energy-drink maker Celsius is reaching beyond its core audience of athletes and other gym-goers in what it says is its biggest ad campaign yet. “Live.Fit.Go” is meant to court “the everyday ...
Citi has initiated coverage on Celsius Holdings (CELH), signaling optimism around the energy drink maker’s growth prospects in both the near and long term. Analyst Filippo Falorni assigned a buy ...
Joining the brand’s Vibe lineup, Celsius is launching Celsius Spritz Vibe Sparkling Snowball Frost as a limited-edition ...
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Three brands — Red Bull, Monster and the rapidly rising Celsius — sell nearly 80% of all energy drinks in the U.S., according to Circana. Huxley’s gambit is to join those billion-dollar behemoths, not ...
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