Paris Hilton, whose risqué Carl’s Jr. commercials in the early 2000s have become iconic, is back at it again, promoting a new ...
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Carl's Jr continues risqué reboot, putting an AI-spin on its Y2K Paris Hilton car wash ad
The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.
FRANKLIN, Tenn., July 14, 2025 /PRNewswire/ -- Cheesy, melty, and utterly irresistible. Carl's Jr. ® announces today the launch of the new Queso Crunch Burger, continuing its exciting partnership with ...
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