Winning in the AI era won't come from chasing the best tool—it will come from CMOs who orchestrate teams, not chase solo heroics.
AI agents can change budgets, shift target audiences, personalize messages, and move to the next decision before anyone on ...
In the agentic GTM era, CMOs should be building toward an intelligence layer that does three things the traditional ABM ...
Senior marketing roles are vanishing just as the job gets harder. Here, our CMO Whisperer, MaryLee Sachs, argues that AI is ...
When Kai Tunley isn't selling some of the world's finest shoes, you can spot him daydreaming about being a carpenter. No joke.
A CMO starts the process of establishing a marketing budget to secure a budget that will grant their team the necessary ...
Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI’s ...
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LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis' ownership.
Most GEO platforms measure whether you appear in AI answers. Hordus maps each monitored prompt to the buyer persona behind it, generates persona-locked content across owned, authored, and earned ...
Some 96% of marketing leaders say AI is driving end-to-end transformation of their function. Only 32% have actually rebuilt ...
The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and exploring ...
As AI dominates marketing, CMOs must guard human creativity to build authentic, lasting brand connections.
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