The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, explains the Balanced Scorecard Institute. The system ...

Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...

If you can’t measure it, you can’t manage it. Metrics, the bane and blessing of corporate citizens, emerge from this truism. Metrics allow managers to determine the efficacy of process changes and ...

The Department of Veterans Affairs’ IT office is developing a new set of metrics to measure the agency’s success managing a cloud-driven digital transformation across several of its most important ...

The balanced scorecard is one of the most widely used and hotly debated management tools in the executive arsenal. Although the original balanced scorecard was devised to assess the health of an ...