Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

Opinions expressed by Entrepreneur contributors are their own. The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch ...

Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

A majority of senior marketers believe media agency models are to blame for hindering their brand’s progress on becoming more digitally integrated and agile, a new survey by MediaSense has found. The ...

Five models will define the way advertising agencies and brands work together in the next decade, a new IPA report predicts, despite “polarised” industry views about which approach is the best. The ...

Opinions expressed by Entrepreneur contributors are their own. Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable ...