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These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

BOYD COUNTY, Ky. (WSAZ) – De-escalation is the key word these days in police training. The Boyd County Sheriff’s Department has a new virtual reality training tool designed to help men and women in ...

CANYON, Texas (KFDA/Gray News) – A man is facing manslaughter charges after a 2-year-old gained access to a firearm and fatally shot a 7-year-old. The shooting happened on Sept. 1 at the Palo Duro ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

KANSAS CITY, Mo. (KCTV) - Normally, overdue library fines are a nuisance. But from Sept. 8-14, the additional fees are helping food pantries and families across the Kansas City Metro. The ‘Food for ...

Oversubscribed PPC IV Surpasses Target and Substantially Exceeds PPC III, Demonstrating Success of PPC’s Differentiated Approach to Partnering with Family, Founder, and Management-Owned Businesses ...

PPC Enterprises recently completed an investment in Shook Research, a Boca Raton, Florida-based provider of financial adviser rankings. Founded by RJ and Elisabeth (Liz) Shook (who are married), Shook ...

Over the past decade, digital marketers have witnessed a dramatic shift in how search budgets are allocated. In the past decade, companies were funding SEO teams alongside PPC teams. However, a shift ...

(CNN) - The U.S. reportedly now has a signed agreement with Qatar outlining the terms of the Boeing jet it is giving the Pentagon. Defense Secretary Pete Hegseth and his Qatari counterpart signed the ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), ...