With most brands sitting out the Super Bowl, here are the only car ads you’ll likely see—as well as a couple of our favorite oldies.

Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

Super Bowl commercial price tags hit a new high in 2026.

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. Viewers will get a chance to vote on their favorite big game spots with the Super Bowl’s ...

With Super Bowl 60 fast approaching on Feb. 8, we're starting to get a sense of which stars will appear during ad breaks in the action between the New England Patriots and Seattle Seahawks. Companies ...

EXCLUSIVE: Nate Burleson and Daniela Ruah are returning to host Super Bowl Greatest Commercials: Hall of Fame Countdown on CBS. The interactive special is set to air on Monday, February 2, at 8 p.m.

The annual Super Bowl Greatest Commercials: Hall of Fame Countdown, the special that chronicles the best of the iconic commercials, premieres tonight on CBS Monday, Feb. 2 at 8/7c. Watch it for free ...

Vodka brand Svedka is touting its Super Bowl commercial as the first known ad created “primarily” through artificial intelligence. The Super Bowl spot is the first for a vodka brand in over 30 years ...

Even if you're not excited about the football game or even the halftime show, many people tune into the Super Bowl every year just to see the commercials. Some of this year's ads have started airing ...