Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action. Nielsen’s unique AI ...

NEW YORK – July 28, 2026 – Streaming usage appeared to begin its summer ascent in May as audiences’ time spent streaming increased to 48.6% of total TV watch-time (+1.0 pt.), according to Nielsen’s ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

NEW YORK – February 8, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with Hallmark Media to measure linear TV across all three ...

NEW YORK – November 6, 2024 – An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, November 5, according to Nielsen. While ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...

NEW YORK – February 14, 2023 –An estimated 113.06 million viewers were tuned in for Super Bowl LVII on Sunday, Feb. 12, 2023, according to average audience estimates from Nielsen. The Super Bowl LVII ...

Sydney – April 16, 2025 – Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million from April ...